When it comes to the marketing of a brand or a product it isn’t something as simple as it seems. Marketing plans today require multiple approaches, study, and strategy implementation to maximise the effectiveness. The marketing tactics we use today are completely different in nature and study as compared to the traditional ways. These are […]
Find Out What’s The Best Smart Coffee Table Available In The Market
With the technology so advanced today, even a coffee table to keep our cups has to be a little more than just handy! Yes, it definitely has to be a little more “smart” to meet our daily high-tech functionality needs. So, we need smart coffee tables for our modern needs. Adapting to The Modern Technology […]
Everything You Need to Know About Interactive Video Wall Before Shelling Out Your Money
Before the technology got evolved, brands had to rely on print ads like colourful advertisements in newspapers or magazines to allure their target audience. Once, the video screens got introduced in events and exhibitions, it proved to be a game-changer for brands. It slowly killed the print ads and it was only videos that captured everyone’s […]
What is Experiential Marketing? Why Do We Need It?
Often it becomes so hard to actually come to a common ground for defining experiential marketing. It has already been nearly two decades since this came onto the scene and has created a buzz in the marketing scenario. People have established common grounds for practicing and implementing strategies. Yet there has not been any common […]
Spotlight is on Interactive Video Wall – The Gateway to the Future
An interactive video wall is one such experiential marketing solution which has been consistent in helping brands in achieving their marketing goals. Interactive video wall technology has evolved a lot in the last decade and is now easily accessible to brands. Interactive video walls are one of the best experiential techniques available today with an intention to […]
Employ Interactive Video Walls to Allure Customers
There is a long list of experiential solutions that can assist brands to allure clients at their event and one of them is an interactive video wall. This experiential solution is widely used in events today around the world but this was not the case a decade ago. Earlier, it was only accessible to a small segment […]
Smart Coffee Table : Discover What’s The Next New!
Since the beginning of the new-tech gen, we have heard of a lot of smart-electronics. Let’s start with a smartphone, smart TV, smart Bluetooth speakers, smart bulb, smart electronic lock and what not. It has not been more than a year since the concept of a smart coffee table has taken mass designer and developer […]
After Smart TVs, Smartphones, What’s next? – Smart Coffee Tables
Creating ‘Smart’ coffee shops is not just about getting the right settings done or serving the right coffee. It is predominantly about creating an experience for the people and leaving then astounded by the amazing memories they make while enjoying their double-shot espresso. It is about adapting to newer technology like Smart Coffee Tables. This makes […]
5 Experiential Marketing Campaigns That Will Give You Serious Event Envy
Undoubtedly marketing plays an essential role in promoting the product or service. The traditional way of connection tends to be one way and isn’t sure of the audience listening or responding to it. Clearly, it is an old way and would not work or fit in perfectly in this modernising era. However, if you’re looking […]