G20 DEWG Digital Experience Centre
Tagbin conceptualized and executed a ‘Digital Experience Centre’ at the G20 DEWG meeting held for the first time in India.
Location
Hotel Centrum, Lucknow
Launch Year
2023
Client
Digital India Corporation-NeGD, MeitY, GoI
Area
2500 sq ft
Tagbin Digital Experience Centre
The Digital Experience Centre curated by Tagbin during the G20 DEWG Meeting exhibited various aspects and applications of the key initiatives under the Digital India Flagship Programme through different AI-based interactive and non-interactive installations. The exhibit was organized from 13-15 February 2023.
With the use of world-class state-of-the-art technologies like Augmented Reality, Virtual Reality, Machine Learning and Artificial Intelligence, we created 11 knowledgeable experiences for the visitors. The interactive displays and installations were designed to give a sense of being in a museum.
Interactive AI-Powered Exhibits
Starting with Ask AI, the visitors had the opportunity to ask different tech-centric questions to an Interactive LED Wall with an AI face projecting into it. Interestingly, all the answers were given in real-time. G.I.T.A. was another interactive AI installation that stands for Guidance, Inspiration, Transformation and Action. Just like the holy book Shrimad Bhagavad Gita, attributed to having all the life-related answers, the interactive G.I.T.A. offered solutions to a wide range of questions related to personal, professional and spiritual lives. AI Avatar was a major hit among all because it enabled visitors to see themselves in avatars they wouldn’t have imagined otherwise. AI in Daily Life and Know Machine Learning were such installations that taught visitors about how these technologies have become an integrated part of our lives and helped them know about how AI and ML can be used to their benefit. AI Chess and Smart Art with AI added to the WOW factor for the entire exhibition as the digital artworks created by AI here were something no one had anticipated.
Multiple Initiatives of India
Digital India Journey and an exhibit on Government Initiatives provided the visitors with in-depth knowledge about the many digital initiatives launched in India after the initiation of the Digital India Flagship Programme. The visitors were particularly delighted to see the ramifications their country has undergone in a decade, all collated under a single roof. Lucknow VR Tour and Interactive VR Game gauged major traction from the young crowd as the VR-run exhibits allowed them to experience Lucknow in a manner never done before.
Project Insights
The Experience Centre was visited by an impressive 15,000 individuals, with an average of 5,000 people attending daily. The exhibition was inaugurated by the Honorable Chief Minister of Uttar Pradesh Shri Yogi Adityanath and the visitors included foreign delegates, school and college students, local citizens from Lucknow, and even specially-abled individuals. The fact that such a diverse group of people was able to attend this event demonstrates the widespread interest in digital technology and artificial intelligence and their impact on global growth and development.
Digital India Mobile Van
To initiate and make people aware of the G20 DEWG Lucknow Meeting, a tech-loaded Mobile Van was also designed that featured various cutting-edge technologies, including an interactive and immersive show on the Digital Journey of India since 2014, an Interactive VR Game, a Quiz and other engaging videos. The van also displayed the G20 DEWG schedule using Anamorphic Technology. The Mobile Van toured the streets of Lucknow for 10 days prior to the exhibition. This allowed people from remote corners of Lucknow to know about the digital advancements in India over the years. The van travelled across more than 40 locations in the city and garnered the attention of approximately 1.3 lakh individuals.